TRANSPORT NETWORK CAMPAIGN
„GET ON BOARD. GET AHEAD.“
| On 23 January 2012, ZVV kicked off its new „GET ON BOARD. GET AHEAD.“ campaign. Various ads, posters, radio spots and online activities highlight the advantages of public transport. In contrast to the previous communication approach focused on zone-based fares, transport networks and travel tips (“One ticket for everything”), the new campaign emphasises such themes as safety, reliability and the environment. This underscores the positioning of public transport as the clear and logical alternative to cars. |
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The various transport companies with regional market responsibility within the ZVV network are joining together under the new campaign and creating a uniform brand presence for public transport in Canton Zurich. How do you like the new campaign? Let us know what you think on Facebook or Twitter. Facebook:
www.facebook.com/zvvnews
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