In 2012, the ZVV launched its «Get on board. Get ahead.» campaign. Various ads, posters, radio spots and online activities highlight the advantages of public transport.
Unlike the previous communication approach surrounding fare zones, the network and travel tips («one system, one ticket»), the new campaign focuses on topics such as safety, reliability and the environment. This underlines position of public transport as the natural and obvious alternative to travelling by car.
The companies in the ZVV that have responsibility for local markets are partly joining in the new campaign and creating a uniform overall presence for public transport in the Canton of Zurich.